Original packaging to be updated
Heinz foods - China came to Crowded Studios to update its “Little Kids” snack meal packs and POSM designs, to be rolled out all over mainland China. The process Crowded Studios worked with was simple: 1) Brief 2) Guidelines 3) TDs 4) Local Copy.
Crowded Studios created a full rollout of character design, package design and branded advertising materials with outstanding success.
Final output of the new design
Key Visual design and artwork for in-store marketing
Sales manual design and artwork
POSM display