Trends and Projects

The Stages of Pre-coffee

Coffee is more than just a beverage; it's a magic potion for many of us, especially in those moments right before the first sip when we're still grappling with the remnants of sleep. This photo series captures that precise juncture, the pre-coffee moods that are all too familiar to the caffeine-dependent. The central figure epitomizes the quintessence of exhaustion, with eyes drooping under the weight of a night's rest that was perhaps too short or too restless.

The exaggerated facial expressions are a vivid illustration of the sheer weariness that so many experience upon waking. The pallid complexion, accentuated by dark circles, speaks volumes of the night spent tossing and turning. Yet, there's a hint of whimsy in this portrayal of tiredness—the rouge spots on the cheeks and the almost comical elevation of the hair as if it too is struggling to wake up. This series doesn't just showcase a mood; it brings to life the transformation we undergo with that first cup of coffee.

The inclusion of a simple, unassuming white pitcher juxtaposed against the dramatic figure reminds us of the transformative power of the daily coffee ritual. It's a metaphor for the potential of change, from the sleepy, worn-out creature to a rejuvenated, alert individual ready to face the day. These images are a silent ode to the morning routine, a celebration of the transformational moments that take place in kitchens and coffee shops around the world every day. They are a testament to the humble cup of coffee's ability to resurrect our spirits and energize our bodies for the challenges ahead.

josh design