Publicis Group -

Asus/Intel Global Print Campaign

Crowded Studios was fortunate to work on a slice of this amazing project led by Creative Directors Ian Shepherd and Goz Gostelow, then creative directors at Publicis / Digitas.

Using a mix of outdoor, print, digital, experiential, PR and viral media this campaign attracted over 2 million unique visitors to the insearchofincredible.com website in less than 5 weeks.

Millward Brown started re-writing their online record books. Within a year over 5 million people had visited the site, over a million fans were created. The Asus global brand awareness shifted from 17th to 5th.

The campaign won the Intel Marketing Innovation Award for best strategy & results from paid media. Zenith estimate that the campaign was seen by over 2.1 billion people.
The campaign was awarded a Euro Effie in September 2012. The In Search Of Incredible Mobile App won a Mobex award in 2012