Over 25 years shaping brands from origin to scale.
My foundation began in San Francisco at Razorfish in 1999, evolving into two decades of digital product, UX, and brand systems across Hong Kong, Shanghai, Beijing, and Guangzhou. Along the way, I directed design systems for luxury retail brands and worked with top global design agencies. Across automotive, retail, logistics, and FMCG, my north star has remained constant: every medium demands its own craft, but scale fails if the work drifts off-brand.

I work foundation-first. Anchored in atomic design methodology, I build systematic frameworks where every component—from base atom to complex interface—serves an explicit brand purpose.

Today, I bridge that design discipline with practical AI architecture. Rather than treating AI as a shortcut, I design structured workflows, custom agent skills, and automated pipelines that accelerate production while fiercely protecting brand integrity and human resonance.

Beyond the Commercial
Based in Portland, Oregon (relocation ready), my curiosity runs on hardware and systems integrity. I actively study electronic engineering and cybersecurity, applying those disciplines to real-world impact—from prototyping IoT hardware engineered for personal safety and anti-human trafficking to researching autonomous machine economy protocols.

Available for select contract initiatives, design advisory, and senior leadership roles.