I'm a senior graphic designer and art director with 20 years of experience taking brands from concept to finished work — in print, on screen, video and environment.

I've designed for global retail, automotive, fashion, logistics, and FMCG brands across Asia and the United States, working both inside agencies and directly with in-house teams. That range taught me two things: every format has its own craft, and none of it matters if the work drifts off brand.

I work foundation-first - applying Atomic Design to any project I can so there is always a place and reason for design and brand elements - Atoms, Molecules, to Organisms, the most successful design system created. Before I design anything, I get clear on what makes the brand itself — and then I protect that, whether I'm producing the work myself or directing a team.

I also use AI where it makes the work faster — drafting options, automating production grunt work, exploring directions early. And I know exactly where it stops being useful: AI doesn't understand your brand, your audience, or your legal exposure. I do. Nothing leaves my desk without a trained eye on it.

Off the clock, I'm based in Portland, Oregon - easy to relocate. On the clock, I'm available for contract projects and senior contract or full-time roles.