Saxx Jewellery, is a luxury retail sub-brand of Hong Kong based TSL Jewellery. This brand was created to capture brand trust of the China's younger post-teen shoppers looking to purchase their first quality pieces of jewelry and build a lasting relationship with the parent brand TSL. The brand is based on a fusion of music, authentic craftsmanship, and personal confidence.
Here are a few select branding channels from the TSL| Saxx Jewelry brand for Hong Kong and China I designed: Magazine ads, retail signage, brand guidelines, and product image photography.
Lifestyle Photography, Video Director: Jim Jordan
Saxx Ads and Branding
Saxx Brand Book Design
Saxx Event Booth
Saxx Product Photography and Catalog Layouts
Video Content
Working with fashion photographer and director Jim Jordan, Crowded Studios was able to generate a fantastic brand video content for Saxx stores and social media.